An artist’s impression of what she imagined would be a nice new design of Arimi’s milking jelly has gone viral.
Nanzia Hellena, going by @thetriggahappy1, caused a stir on Twitter after she posted the new designs and wrote;
“I did the unthinkable. I decided to rebrand your favorite brand as a slightly premium product. This is a passion project, I hope you like it.”
I did the unthinkable, I decided to rebranded your favorite brand as a slightly premium product. This is a passion project, I hope you like it. If you do check out it the rest of it here https://t.co/M8E2xSqCpk #brand #project #logodesign #rebranding #arimis #arimiskenya pic.twitter.com/wppwpSOfqn
— Nanzia Hellena (@thetriggahappy1) October 23, 2021
Like it, however, Kenyans did not.
Despite acknowledging that the designs were pretty awesome, #KOT warned Hellena to touch literally everything else but stay away from their favourite product.
According to them, the Arimi’s brand is just not the same without the image of the cow that is usually on the current design which was designed some decades ago, something the artist completely erased from her impression.
Below are some of the reactions from KOT:
“…definitely super talented but it’s just not Arimis without our beloved cow. That cow is a key feature of this our national treasure.” – Patricia Kihoro
Why? Why did you feel the need to rebrand? The product was working. People were buying ????????♀️????????♀️
— Missy NC (@nc_missy) October 27, 2021
????????Arimis tried a bit of rebranding a couple years ago…let's just say Kenyans on social media are not good people because Arimis had to go back to the old packaging in less than a month to pacify Kenyans!!????????
— Luvuno Mwachiro (@LuvunoMwachiro) October 27, 2021
Source: CitizenTV