Congratulations to Sauti Sol
The Kenyan Afro-Pop Band, Sauti Sol, has signed with world-leading music entertainment company – Universal Music Africa,(UMA), a division of Universal Music Group (UMG).
The group announced the big news yesterday on their social media platforms. It read;
“It’s official! Our first major recording deal, @universalmusicgroup. Thank you guys for being patient. We really hope y’all are ready for the new album. 🔥 #MidNightTrain 🌎🚀 @umgsa @africacreativeagency”
The agreement will give the band access to UMG’s global network around the world and will allow greater opportunities for the band to reach new audiences globally. This couldn’t come at a better time as the band is preparing to drop their next Album titled Mid Night Train.
This is not their first time going international, but nonetheless, this is an exciting opportunity, and we can’t wait to see them take the world by storm.
Sipho Dlamini, MD of UMG South Africa & Sub-Saharan Africa said;
We are delighted to announce our partnership with Sauti Sol, one of the most innovative and creative groups to have broken through from Africa in recent years. Universal Music Africa is dedicated to helping the best African music talent reach new audiences around the world and we are excited to welcome them to our global UMG family. We look forward to working together with them to ensure they are able to authentically celebrate Africa through music and to help introduce their unique blend Afro-pop to new listeners everywhere.
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