Members of Parliament, businesses and corporations in Kenya and across the region will soon be forced to part with thousands of shillings as fine over the Jerusalema Challenge dance challenge.
Music record company, Warner music – with which Master KG is under contract – on Monday said it will demand license fees for the use of the song in the videos.
The corporation, in a statement to German news outlet Deutsche Welle, said it will be demanding the fees from any organization or institution that used the music, either
“as an advertising or image-promoting effect in favor of an institution, organization or company”.
DW, in its publication said a spokesperson from Warner Germany said participants in the challenge, ought to have sought permission from the producers, in the form of a license, before dancing to the music.
This means that institutions like Parliament and other private organisations and government institutions that took part in the challenge, either as part of their public relations or corporate social responsibility initiatives will be liable to the fines.
And while Warner music is yet to disclose the amounts it will charge on the said institutions, it however said that the fines will not be imposed on individuals who took part in the challenge.
Besides MPs who danced to the video last year just like the rest of Kenyans, a number of government institutions, county governments like Nairobi and Mombasa as well as parastatals and private organisations also took part in the challenge.
Football clubs like Gor Mahia, also took to the challenge which incorporated ODM leader Raila Odinga, generating an increased interest online.
Then there were others like the Kenya Forest Service, Kenya Ferry Service, Huduma Centre, AA Kenya, Naivas Supermarket, Agility Kenya and many others.