Research Shows That Men Who Wear Popular Designer Labels Cheat

Have you watched the Tinder Swindler on Netflix?

It actually reinforces a new research that discovered men who wear designer clothing with large luxury logos embroidered on them are more likely to cheat, according to a University of Michigan study published in the personality and social psychology bulletin.

Ogopa these men because in Kenya we call them the wash-wash boys.

“Researchers found that males who own polo shirts with larger brand emblems have a higher interest in one-night stands and were โ€œrated higher on mating effort, lower on parental investment.โ€

Designer watch

The large logo men are also less interested in having long-term and committed romantic relationships than men with smaller logos. Itโ€™s not the size of the logo, itโ€™s the motion in the ocean.

The study, led by evolutionary psychologist Daniel Kruger, Ph.D., examined ostentatious clothing with large luxury logos to see if women were more attracted to flashy-dressed men

โ€œbecause it signals that a man has economic power and the ability to invest in reproduction or their offspringโ€™s future,โ€

The Science Time reports.

According to the study:

โ€œMen owning shirts with larger luxury brand logos were rated higher on mating effort, lower on parental investment, higher on interest in brief sexual affairs, lower on interest in long-term committed romantic relationships, higher in attractiveness to women for brief sexual affairs, lower in attractiveness to women for long-term committed relationships, and higher in developmental environment unpredictability compared with men owning shirts displaying a smaller logo.

Participants recognized the strategic use of luxury display properties across social contexts but did not consistently associate product properties with ownersโ€™ physiological characteristics.โ€

Source: Mpasho

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