After making its debut in the Kenyan smartphone market in 2020 with a record release of more than six gadgets in the market, realme now has eyes focused on bigger goals with a target to increase their sales by at least 30 percent in 2021.
“This year, we shall focus on continuously enriching our products and providing suitable young and trend-setting options to our users in Kenya. We shall capitalize on the synchronization of our brand, terminal, and sales,” said Mildred Agoya, Marketing Director, realme Kenya.
According to realme, the smartphone maker has plans for more releases this year that will be tailored towards the needs of Kenyan millennials in line with the current technological trends to give them both value for money and comfortability.
View this post on Instagram
In four months, in 2020, realme released the realme C3, realme C11, realme C15, realme C12, realme 6, and realme 7i, realme band realme Buds Q, and realme Buds Air Neo, that leaned more on design, quality, fashion, trendsetting and appealing to Kenya’s younger generation.
“We have always provided products that are suitable for our target customers. Our strategy has always been to listen to our customers and deliver as per their needs and for 2021, we will heighten efforts to ensure consumer demands are met,” Agoya added.
Having become the first brand in the world to hit 50 million units shipped during the third quarter of 2020, the smartphone maker says he has eyes fixed on wowing the market for 2021.
realme made inroads in Kenya and immediately gained popularity as a result of their pocket-friendly phones that sat well with the majority of Kenyans whose sources of income had been affected by the COVID-19 pandemic.
What should Kenyans expect? More smartphone products from realme will focus more on the promotion of cost-effective products such as the C Series.