Meet Joan Ruto, Who Quit Her Job To Sell Avocados On WhatsApp

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Joan Ruto, a communication expert based in Nairobi shared an inspirational story on how Kenyans can start businesses and raise cash during the Coronavirus (Covid-19) pandemic.

Ruto quit her job at a communication firm where she reportedly earned close to a six-figure salary per month to sell avocados on WhatsApp.

The University of Nairobi alumnus stated that she took a loan to finance the business after she hatched the idea from a Whatsapp status of a close relative.

“I was minding my business and saw my aunt sharing her avocados on her status.”

She said in an interview with Capital FM some time back.

“She was selling on wholesale and retail in Embakasi after getting them from our home in Nakuru and I wanted to get some for myself,” she recalled in an interview with Capital FM on Friday, July 10.”

The two met at Nairobi’s Central Business District one evening and together with her sister, Ruto sold over 500 avocados.

Her customers purchased the avocados in bulk after she marketed them on her Whatsapp status.

Due to transport costs associated with the delivery to several residential estates, she decided to charge on deliveries and chose one day in a week to deliver the goods.

She later quit her job as a communication’s coach to focus on selling avocados as a full time job. She dubbed her avocado’s ‘green gold’ after her customers fell in love with them.

She says her business grew on referrals as more friends connected her with other customers.

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