The 2019 Q4 GeoPoll has released the viewership data for Kenya!
The report is based on data from October through December 2019.
This report represents a small portion of the data collected daily by GeoPoll on trends in television and radio audiences.
Over the years, viewership from 7:30 p.m.– 8 p.m. has mainly been dedicated to local programming in either English or Kiswahili, characterized by locally produced content, which mirrors everyday life in Kenya.
The top 3 weekday programs are:
1. Maria – Citizen TV
Maria, a local TV drama show that airs on Citizen TV, is about a young woman from the ghetto that suddenly finds herself in a love triangle when she begins living with a wealthy family. The romance program has shown itself as highly popular. In Q4 2019, the program had 31.77% share on average from 7:30 p.m. to 8 p.m. on weekdays. The rating data showed that Maria was more popular with women than men. On average across all days, the show has a 3% higher share among women than men. Maria also proved the most popular amongst male and female viewers aged 35+.
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2. Auntie Boss – NTV
Auntie Boss is a Kenyan drama-dy about the staff at a fictional Taifa Estate. The plot surrounds the drama that goes on at the estate with the families that the staff work for and the happenings in the neighborhood. The program aired on NTV every Tuesday from 7:30 p.m.-8 p.m. throughout Q4 of 2019 and came in second for the most viewed program with 12.26% share. The audience was largely male with data showing 13.56% share for males and 10.83% share for females. Males aged 35+ showed the most interest out of the gender demographics. Women age 25-34 were slightly more interested than women in the other age groups, yet the difference was not as drastic as it was for males.
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3. Daktari – KTN Home
KTN Home aired the show called Daktari each Tuesday during the 7:30-8:00 p.m. time block and the program was the third most popular for viewership overall with 11.91% share. Again, the program was more popular for males but only slightly. The male audience was relatively evenly split between the three age ranges while the 15-24 age group of females had almost 5% more share than women over 25.
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On Saturdays:
The most popular entertainment shows on the station were:
Roga Roga on Saturday at 2:30 p.m.
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One Love that airs at 10 p.m.
One Love had a slightly higher share than Roga Roga with 24.1% and 22.3% share respectively.
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On Sundays:
The gospel show with the highest share on Sundays is Bambika on Citizen TV. This program is broadcast from 11 a.m. and had a 22.8% share over Q4 of 2019 in that timeslot. The second most viewed gospel show is Cross Over 101 on NTV. This program also airs from 11 a.m. and averaged 10.6% share during the three-month period of time.
(H/T GeoPoll)