In November 2019, Livingstone Etse Satekla was named as the brand ambassador of the non-alcoholic beverage, Big Boss Energy Drink produced by Bel Beverages.
Barely two months down the line, the dancehall artist has announced being the owner of the franchise. He posted this news on his Instagram Stories and it reads, “did you know @1GAD bought @bigbossghana franchise and owns it now… while it’s still produced by @belbeverages #BO$$ItUp.”
This only means that Stonebwoy has been given the mandate by the manufacturer [Bel Beverages] to distribute and/or use its trademark as far as this drink is concerned. He neither owns the company nor is he part of its operations. In this case, Stonebwoy can open and operate distribution stores in the name of the “Big Boss Energy Drink” brand.
The news was on Twitter’s trends list with the hashtag #StonebwoyBuysBigBoss. His fans as expected celebrated the new milestone and also could not go without throwing a few shades at opana.
Here are some reactions from the fans.
Stonebwoy will protect the franchised brand by operating the franchise in strict compliance with system operating standards and build a strong and loyal customer base by offering only approved products and services and by providing superior customer service#StonebwoyBuysBigBoss
— Bhim Trend Team (@BhimTrendTeam) January 18, 2020
Though details of the contract has not been made known for public's consumption, the deal will see Stonebwoy take control of the energy drink's franchise and act as the president of the non-alcoholic beverage.#StonebwoyBuysBigBoss
— Freddy Mawuli (@freddymawuli) January 18, 2020
Stonebwoy is doing something great that a lot of people haven't paid much attention to. He started with the #BhimMerch. And now he is here owing Big Boss Energy Drink. Just look at how he is projecting them even tho 20/02/20 is just around #StonebwoyBuysBigBoss @bigbossghana
— Waakye ¢3 Shito Nkuaa (@Abiiingha_) January 18, 2020
When they heard @stonebwoyb now owns Bigboss and at the same time trending on Twitter hahaha #stonebwoybuysbigboss pic.twitter.com/964lbVRSsC
— BhimGovnor/GovnorUmar (@GovnorUmar) January 18, 2020
some people are just brand ambassadors. We don't just brand a brand ooo we buy, brand, and be a brand. We will soon sign your MCM as a brand ambassador since that's what he is good at. ????#StonebwoyBuysBigBoss #StonebwoyOwnsBigBoss
— Waakye ¢3 Shito Nkuaa (@Abiiingha_) January 18, 2020