Award-winning Kenyan Boy band Sauti Sol have continued to lose YouTube subscribers since threatening to take legal action against Azimio la Umoja One Kenya Coalition party over claims of using their song without permission.
A cross done by this writer indicates that over 2, 000 people have already unsubscribed from their YouTube channel that is the fourth most subscribed to – as far as artistes are concerned in Kenya.
On Monday, the Suzanna hit-makers had garnered a total of 905K subscribers since joining the streaming platform on April 9, 2012. However, the numbers keep on reducing since the group threatened to sue Azimio la Umoja under their presidential hopeful Raila Odinga.
Currently, they have a total of 903K subscribers and indication that they have already lost 2, 000 subscribers. The group has a total of 239,689,083 views and counting.
In Kenya, singer Otile Brown is the only musician who has managed to cross the one million subscribers mark.
He was even rewarded by the YouTube management with the prestigious Golden Plaque – an award given to users who cross the one million subscribers mark.
Other Kenyan artistes with most YouTube subscribers include; Bahati, Willy Paul, Khaligraph Jones, King Kaka, Nadia Mukami and Guardian Angel.
Subscribers are critical to your success on YouTube because they tend to spend more time watching your channel than viewers who aren’t subscribed.