This Kenyan Comedian Will Now Be Working With Rihanna’s Fenty

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ByMax

Fenty Beauty, a cosmetics brand launched in September 2017, by 9-time Grammy winner Rihanna, picked Kenyan comedy star Elsa Majimbo to showcase their array of sunglasses.

The young comedian expressed her joy after landing the gig in a video that has since gone viral.

“My 19-year-old self literally got a chance to work with Fenty. I am so proud. Thanking the Fenty family – they have been so amazing – and Rihanna for this amazing brand,” she tweeted.

Fenty shared the video on its verified social media handles captioning it ‘weekend antics with Kenyan comic Elsa Majimbo’.

https://twitter.com/FentyOfficial/status/1305222365685657600?ref_src=twsrc%5Etfw%7Ctwcamp%5Etweetembed%7Ctwterm%5E1305222365685657600%7Ctwgr%5E393535353b636f6e74726f6c&ref_url=https%3A%2F%2Fwww.kenyans.co.ke%2Fnews%2F57342-rihanna-picks-kenyan-girl-posh-role-video

The cosmetics brand racked up a reported Ksh10 billion in sales in its first few weeks after launch, propelled by Rihannaโ€™s fame and over 71 million Instagram followers.

Eleven of the 80 women on Forbes’ 2019 list of the Richest Self-Made Women made their money in beauty or skin care products. Many did what Rihanna did, turn to the low-cost marketing opportunity presented by social media.

Source: Kenyans

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