Fenty Beauty, a cosmetics brand launched in September 2017, by 9-time Grammy winner Rihanna, picked Kenyan comedy star Elsa Majimbo to showcase their array of sunglasses.
The young comedian expressed her joy after landing the gig in a video that has since gone viral.
“My 19-year-old self literally got a chance to work with Fenty. I am so proud. Thanking the Fenty family – they have been so amazing – and Rihanna for this amazing brand,” she tweeted.
Fenty shared the video on its verified social media handles captioning it ‘weekend antics with Kenyan comic Elsa Majimbo’.
— FEИTY (@FentyOfficial) September 13, 2020
The cosmetics brand racked up a reported Ksh10 billion in sales in its first few weeks after launch, propelled by Rihanna’s fame and over 71 million Instagram followers.
Eleven of the 80 women on Forbes’ 2019 list of the Richest Self-Made Women made their money in beauty or skin care products. Many did what Rihanna did, turn to the low-cost marketing opportunity presented by social media.