Say no to racism!
Following the news of the Swedish retail giant, H&M’s racist advert which depicted a black child sporting a hoodie that said, “Coolest Monkey in the Jungle,” Mogul P. Diddy has offered the child, a US$1 million deal for his brand, Sean John.
Musician and producer, G-Eazy or Gerald Gillum have also announced that he will quit his partnership with the retailer after the Weeknd did the same yesterday.
The ad caused severe backlash due to the ‘monkey’ reference.
— Charles M. Blow (@CharlesMBlow) January 8, 2018
H&M had earlier issued an apology over the issue.
They issued a statement saying,
“‘We’ll thoroughly investigate why this happened to prevent this type of mistake from happening again.’We understand that many people are upset about the image of the children’s hoodie. We, who work at H&M, can only agree. We’re deeply sorry that the picture was taken, and we also regret the actual print. Therefore, we’ve not only removed the image from our channels, but also the garment from our product offering. ‘It’s obvious that our routines haven’t been followed properly. This is without any doubt.'”
On Tuesday, Manchester United striker Romelu Lukaku also altered H&M’s “racist” children’s hoodie advert, modifying the controversial slogan to “Black Is Beautiful.”